CONVERSION RATE OPTIMISATION (CRO)
Conversion rate optimisation (CRO) is the continuous process of fine tuning your website via data-driven analysis so that the amount of visitors calling you, visiting you or buying directly from your website, starting a subscription or membership etc increases.
There are now some excellent software platforms out there that allow data-driven research to be undertaken in real-time (heatmaps), play-back mode (session replays) and much more (sales funnels, performance & forms etc) that are incredibly powerful indicators of what’s working and what isn’t.
This software coupled with solid technical onsite SEO practices, ensuring internal links are placed effectively and event & goal tracking is linked to your analytics platform really does make for an effective ongoing CRO practice.
A positive user experience (UX) is an absolute necessity to the overall CRO process and an all-important subset i.e. CRO requires a positive UX to promote success.