CRO / UX
CONVERSION RATE OPTIMISATION (CRO)
You need to be thinking & talking to me about your business in terms of business model, niche, financials, competitors & reach alongside your products and/or services and what exactly are your short/medium/long term goals, challenges, objectives and ambitions.
The status of domain names (if any), any existing website and hosting presence alongside the use of paid advertising, email marketing and social channels needs to be completely understood alongside how the sales process is carried out across the business and what is current ROI (return on investment) - if known.
Ultimately the objective of any strategy session is to get you really thinking about who you are, where you are presently & what you want to achieve i.e. what direction do you want to go in so we can determine the best way to accelerate business growth and identify the best actions required to achieve rapid improvement.
Only when this information has been fully understood by both parties can a strategic digital plan & investment cost for your particular business be put together.
USER EXPERIENCE (UX)
Realising an acceptable R.O.I (Return on Investment) on any digital investment is ultimately what's important for any business.
At the outset of working with me, we will agree upon a single K.P.I (Key Performance Indicator) or set of K.P.I.'s to effectively measure the digital marketing effort I carry out for you - over time - while conducting regular performance reviews i.e. quarterly or monthly meetups.
K.P.I.'s or Key Performance Indicators are simply any agreed measurement method to determine whether or not the digital marketing work on your website is producing the results we would have discussed at the outset etc.
This can typically be checked by configuring the Google Analytics platform at the outset and any other 3rd party software selected for your particular marketing campaign.
Offering the highest ROI (Return on Investment) over other digital marketing channels, getting your competitive keywords ranked on the major search engines is the single most important digital investment your small business can make..
Web design, management & technical support for small businesses seeking effective digital marketing i.e. you're investing in digital marketing for your business and a professionally designed, search-optimised, fast-loading website is going to assist that digital marketing effort.
Any business that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). I will complete a FREE no obligation website speed test and email the results to everyone who joins my email list with a verified business email address.
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