CRO / UX
CONVERSION RATE OPTIMISATION (CRO)
Conversion rate optimisation (CRO) is the continuous process of fine tuning your website via data-driven analysis so that the amount of visitors calling you, visiting you or buying directly from your website, starting a subscription or membership etc increases.
There are now some excellent software platforms out there that allow data-driven research to be undertaken in real-time (heatmaps), play-back mode (session replays) and much more (sales funnels, performance & forms etc) that are incredibly powerful indicators of what's working and what isn't.
This software coupled with solid technical onsite SEO practices, ensuring internal links are placed effectively and event & goal tracking is linked to your analytics platform really does make for an effective ongoing CRO practice.
A positive user experience (UX) is an absolute necessity to the overall CRO process and an all-important subset i.e. CRO requires a positive UX to promote success.
USER EXPERIENCE (UX)
User experience (UX) refers to any interaction a user has with a product or service and from a digital marketing perspective and more specifically your website, it's all about ease of use and how quickly it loads up in your browser..
Ease of use to achieved by making sure your most important content pages are structured and set out to make them the most accessible and easy to find. This is undertaken by organising your content into hierarchical relationships with generalised pages linking to specific detailed pages allowing both visitors and web crawlers to easily understand how to use and navigate your website.
How quickly your website loads up is dependent on a whole host of factors including onsite, offsite and where & how your website is physically hosted etc.
Quite rightly this matter has become increasingly important and the subject of a whole host of specialist software tools now developed to monitor and maintain the 'site speed' experience.
Offering the highest ROI (Return on Investment) over other digital marketing channels, getting your competitive keywords ranked on the major search engines is the single most important digital investment your small business can make..
Web development, management & technical support for small business owners & managers seeking effective digital marketing i.e. you're investing in digital marketing for your business and a professionally designed, search-optimised, commerce-friendly, fast-loading website is going to assist that digital marketing effort.
Any business that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). Join my email list with a verified business email address and I'll send you my list of top tweaks to get your website loading up much faster than before..