Your website is your #1 employee.
Please understand the value of your website. It’s your #1 employee & the final destination for most of your online marketing efforts.
Extensive keyword research will be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume & intent associated with the keywords selected for the content/product pages being built out. This is a critical element of the overall design process and allows the future ability to build out ‘topic-clusters’ via community driven SEO content around the foundational content bring created now.
The next step is to build out a sitemap to ensure your user needs are understood. This is critical to perfecting your website structure. Once the products/services you offer are understood and the necessary keyword research undertaken, your most important content/product pages can then be structured and set out to make it the most accessible and easy to find. This is achieved by organising your content/products into hierarchical relationships with generalised pages linking to specific detailed pages allowing both visitors and web crawlers to easily understand how to use and navigate your website.
With the sitemap built out, finalised & signed off, work can then start on planning and creating your website content. Via SEO driven research, templates will be generated for each content/product page offering guided instruction on how best to complete these. Alongside text – image selection is undertaken at this stage so that during the final build stage, content/product/image page formatting/optimisation can be undertaken etc.
As part of your individualised monthly retainer payment for digital marketing, your web presence will be fully integrated with software supporting CRO (conversion rate optimisation), UX (User Experience), Page Speed Insights, Web Caching, CDN (content delivery network) access, Hardened Security, Technical SEO, Email Marketing, Social Media and Web Analytics.
Once the content/product creation & image selection process is 100% complete and adopting the previously finalised & signed off sitemap, an initial mock-up design will be created to ensure you are happy with the proposed website layout and navigation. Login details will be provided for you to privately view your website mock-up, however it will remain inaccessible to others.
BUILD – TEST – PUBLISH
Your website will now be built out with any requested changes to the original mock-up and functionality tested for responsive mobile design, site speed, core web vitals, contact forms, links and any additional elements in advance of agreeing a ‘go live’ date. This will typically fall over a weekend and once the website is live you will be notified via email..
As part of your individualised monthly retainer payment for digital marketing, ongoing support is undertaken consisting of essential software updates as they arise during the month, daily website backups, developer licence usage, site security checks, regular speed test checks, up-time monitoring and internal link monitoring. Technical support for Domain/DNS/Nominet management, security issues, plugin support and website migrations, fixes, adds, moves & changes..