Know how people seek you out & from where?
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage.
It’s not just a process for measuring web traffic but can be used as a tool for business and market research to assess and improve the website effectiveness.
Many businesses have no idea how people seek them out, what platforms they visit and from where. It’s a known fact that visitors go everywhere and web analytics & marketing toolsets exist to track and measure these activities.
Get better insights to drive your business with the Google Marketing Platform for your business that includes Google Analytics which helps you better understand your customers so you can deliver better experiences.