WEB ANALYTICS
WEB ANALYTICS
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage.
It's not just a process for measuring web traffic but can be used as a tool for business and market research to assess and improve the website effectiveness.
Many small business owners & managers have no idea how people seek them out, what platforms they visit and from where. It's a known fact that visitors go everywhere and web analytics & marketing toolsets exist to track and measure these activities.
GOOGLE MARKETING
Get better insights to drive your business with the Google Marketing Platform for your business that includes Google Analytics which helps you better understand your customers so you can deliver better experiences.
Data Studio which is being used to bring your data to life with engaging, customisable reports and Google Optimize which allows you to test variations of your website and any apps.
Google Surveys allowing you to get fast, reliable opinions from real people and Google Tag Manager helping you to manage all your tags without editing code.
Digital Marketer
Offering the highest ROI (Return on Investment) over other digital marketing channels, getting your competitive keywords ranked on the major search engines is the single most important digital investment your small business can make..
Web development, management & technical support for small business owners & managers seeking effective digital marketing i.e. you're investing in digital marketing for your business and a professionally designed, search-optimised, commerce-friendly, fast-loading website is going to assist that digital marketing effort.
Any business that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). Join my email list with a verified business email address and I'll send you my list of top tweaks to get your website loading up much faster than before..
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