DIGITAL SELLING
LinkedIn is an online platform that connects the world's professionals. A complete LinkedIn profile will summarise your professional experience to your connections, current and future employers, and recruiters. Through your profile, you can showcase your professional life, milestones, skills and interests.
LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalised algorithms to help you reach the right decision maker.
Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Account-based research (ABR), also known as key account research, is a strategic approach to business marketing based on account awareness i.e. it's one thing to target a specific market niche based on a key set of criteria but to then go further and conduct further research and tactics to identify exactly who gives the authority to purchase.
Email outreach is simply contacting a person via direct email or InMail if contacting via LinkedIn Sales Navigator or via a marketing automation platform. There are some very smart email marketing tools out there that provide email tracking, automation, customisable templates, email scheduling, meeting bookings and CRM integration for Gmail and Outlook.
Users can create & use email templates, landing pages, automated cadences & send emails out to multiple recipients while syncing everything to their CRM & service desk.
You can now use video to change the way your business connects and communicates that goes beyond video hosting and management platforms. New video software tools are now available at sensible prices that are specifically designed to record and send videos to reach prospects, connect with customers and change the way businesses of all sizes work today.
You can now connect with viewers through personalised video experiences, explore analytical insights about your audience & turn those insights into action via integration with other platforms.
Once upon a time, the telephone & a rolodex was the most predominant outreach toolkit & I'm inclined to believe that alongside a strong inbound marketing strategy, it's place today is still highly relevant for those willing to give it a go.
Cold calling by telephone can be so daunting that it’s not uncommon to hear marketers say cold calling is dead. But that couldn’t be further from the truth & in reality, cold calling is more important than ever with recent research suggesting 82% of decision-makers accept meetings with sales professionals who proactively reach out.
Stewart Jones: Digital Marketer
Offering the highest ROI (Return on Investment) over other digital marketing channels, getting your competitive keywords ranked on the major search engines is the single most important digital investment your business can make..
Web design, management & technical support for business owners & managers seeking effective digital marketing i.e. you're investing in digital marketing for your business and a professionally designed, search-optimised, commerce-friendly, fast-loading website is going to assist that digital marketing effort.
Any business that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
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