'Stop/pause your monthly SEO investment at any time'
Offering the highest ROI (Return on Investment) over other digital marketing channels, optimising your website and overall online presence for SEO (Search Engine Optimisation) is the single most important digital investment your business can make..
The first step is to get you thinking & talking about your business in terms of niche, competitors & reach. Your products and/or services and your short/longer term goals, challenges, objectives and ambitions. Status of Domain Names (if any), any existing website and hosting presence alongside the use of paid advertising, email marketing and social channels. Ultimately the objective of this strategy/discovery session is to get you really thinking about who you are, where you are presently & what you want to achieve. Only when this information has been fully understood by both parties can an SEO investment proposal be delivered. Providing you're happy to proceed, you then need to review & accept my electronic T&C's, establish a monthly retainer arrangement via direct debit and work on your SEO can begin.
Extensive keyword research will be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume & intent associated with the keywords selected. This is a critical element of the overall SEO process.
This research relates to better understanding your business's online competitors as they relate to SEO and whether it's entirely realistic to ever be able to prominently rank above them for certain keyphrases and whether it's actually worth it? Searcher intent needs to be factored in and a whole host of other queries to determine an appropriate course of action.
Technically optimising your website for the major search engines may require you to start over with a new website or making the necessary changes to ensure your existing website is search-engine optimised & each webpage is positioned to take advantage of the enhanced SERP - Search Engine Results Page - features now available on the major search engines.
GOOGLE MY BUSINESS
Any business of any size that makes in-person contact with customers during specific hours needs a Google My Business account and profile. A correctly completed & managed GMB profile will help take control of your branded search results on Google and assist the overall SEO effort.
CITATIONS & MAPPING
A citation is the online mention/listing of the name, address, and phone number for your small business on selected web platforms which helps your search engine visibility. Mapping speaks for itself and your small business needs to be there when folks are looking for you on their mapping platform of choice. i.e. Google Maps, Apple Maps, Bing Maps, Here etc
85% of consumers & businesses trust online reviews. These can be viewed as modern day referrals, so having them readily available for your audience to see is a great way to stand out from the competition. While potential customers will typically trust what you say, its becoming increasingly important to them to read what others are saying.
CONTENT & AMPLIFICATION
Making sure you have the appropriate levels of informative, foundational & community content within your website is very important alongside amplifying this website generated content out to your digital channels.
INTERNAL LINKS & BACKLINKS
Making sure you have the appropriate levels of internal pages linking across your website is very important alongside having authoritative websites link back to your website is to promote authority in your particular niche.
GOOGLE ANALYTICS & MARKETING
Many businesses have no idea how people seek them out, what platforms they visit and from where. It's a known fact that vistors go everywhere and the Google Analytics & Marketing toolset exists to track and measure these activities.
CONVERSION RATE OPTIMISATION
Conversion rate optimisation (CRO) is the continuous process of fine tuning your website via data analysis so that the amount of visitors calling you, visiting you or buying directly from your Website, starting a subscription or membership etc increases..
You'll receive a private link to your very own digital dashboard detailing the state of the SEO/Digital Marketing effort in a friendly, non-technical manner covering ranking status for the most important search terms being targeted on the major search engines, Google Analytics & GMB highlights, the status of your citations, backlinks, main social channels & online reviews etc
RETURN ON INVESTMENT
Realising an acceptable R.O.I (Return on Investment) on any digital investment is ultimately what's important for any business. At the outset, an agreed single K.P.I (Key Performance Indicator) or set of K.P.I.'s would have been agreed upon to effectively measure the SEO effort - over time - while conducting regular performance reviews.
SEO is an ongoing process - not a one-time event. Incremental improvement to your online visibility will typically take place over 4-18 months and is dependent on geographical reach, niche competitiveness & investment level..
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). I will complete a FREE no obligation website speed test and email the results in PDF report format to all businesses who join my newsletter list with a verified business email address and then email me a direct request with 'FREE SPEED TEST' in the email subject line.