Please understand that SEO is not and never has been a one-size fit's all, one-time delivered, packaged vanilla solution.
Effective SEO requires significant knowledge of current Technical SEO best practices, Keyword/Competitor Research, COPE (create once, publish everywhere) Content Marketing, Link Outreach, PPC Advertising, CRO (Conversion Rate Optimisation), UX (User Experience), Web Design & the Google Marketing toolset.
It's an ongoing process - not a one-time event. Incremental improvement to your online visibility will typically begin to take place over 4-18 months and thus SEO needs to be considered a long term business investment.
As the popular saying goes, the best time to start an effective SEO campaign was yesterday.
For immediate results, you'll neeed to run PPC ads in parallel with your SEO campaign with the option of reducing Pay-Per-Click budget allocation over time as the SEO effort realises positive results.
KEYWORD RESEARCH
Extensive keyword research will be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume & intent associated with the keywords selected. This is a critical element of the overall SEO process.
COMPETITOR RESEARCH
This research relates to better understanding your online competitors as they relate to SEO and whether it's entirely realistic to ever be able to prominently rank above them for certain keyphrases and whether it's actually worth it? Searcher intent needs to be factored in and a whole host of other queries to determine an appropriate course of action.
TECHNICAL OPTIMISATION
Technically optimising your website for the major search engines may require you to start over with a new website or making the necessary changes to ensure your existing website is search-engine optimised & each webpage is positioned to take advantage of the enhanced SERP - Search Engine Results Page - features now available on the major search engines.
GOOGLE MY BUSINESS
Any business of any size that makes in-person contact with customers during specific hours needs a Google My Business account and profile. A correctly completed & managed GMB profile will help take control of your branded search results on Google and assist the overall SEO effort.
CITATIONS & MAPPING
A citation is the online mention/listing of the name, address, and phone number for your small business on selected web platforms which helps your search engine visibility. Mapping speaks for itself and your small business needs to be there when folks are looking for you on their mapping platform of choice. i.e. Google Maps, Apple Maps, Bing Maps, Here etc
REVIEW MANAGEMENT
85% of consumers & businesses trust online reviews. These can be viewed as modern day referrals, so having them readily available for your audience to see is a great way to stand out from the competition. While potential customers will typically trust what you say, its becoming increasingly important to them to read what others are saying.
CONTENT & AMPLIFICATION
Making sure you have the appropriate levels of informative, foundational & community content within your website is very important alongside amplifying this website generated content out to your digital channels.
INTERNAL LINKS & BACKLINKS
Making sure you have the appropriate levels of internal pages linking across your website is very important alongside having authoritative websites link back to your website is to promote authority in your particular niche.
WEB ANALYTICS
Many small businesses have no idea how people seek them out, what platforms they visit and from where. It's a known fact that visitors go everywhere and web analytics exists to track and measure these activities.
CONVERSION RATE OPTIMISATION
Conversion rate optimisation (CRO) is the continuous process of fine tuning your website via data analysis so that the amount of visitors calling you, visiting you or buying directly from your website, starting a subscription or membership etc increases..
DIGITAL DASHBOARD
You'll receive a private link to your very own digital dashboard detailing the state of the SEO/Digital Marketing effort in a friendly, non-technical manner covering ranking status for the most important search terms being targeted on the major search engines, web analytics & GMB highlights, the status of your citations, backlinks, main social channels & online reviews etc
RETURN ON INVESTMENT
Realising an acceptable R.O.I (Return on Investment) on any digital investment is ultimately what's important for any business. At the outset, an agreed single K.P.I (Key Performance Indicator) or set of K.P.I.'s would have been agreed upon to effectively measure the SEO effort - over time - while conducting regular performance reviews.
Web design, management & technical support for businesses seeking effective digital marketing i.e. you're investing in digital marketing for your business and a professionally designed, search-optimised, fast-loading website is going to assist that digital marketing effort.
Any business of any size that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). I will complete a FREE no obligation website speed test and email the results in PDF report format to all businesses who join my newsletter list with a verified business email address and then email me a direct request with 'FREE SPEED TEST' in the email subject line.
