Digital Toolbox
These are the digital tools I presently work with to deliver upon my six point digital consulting process of strategy, build, support, market, outreach & analyse.
Domain Names
Namecheap is an ICANN-accredited domain name registrar, which provides domain name registration and web hosting. It has 11 million registered users and 10 million domains.
Based in the UK and operating 24/7 from dedicated data centres, Fasthosts keeps over a million domains running smoothly &ensures over 42 million emails are delivered safely each & every day.
Productivity
Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products comprising Gmail, Chat, Meet, Calendar, Maps, Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration; and an Admin panel and Vault.
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Claude is an AI chatbot available in two versions: Claude & Claude Instant. Claude is trained with a larger dataset to perform better with a larger context window, while Claude Instant is faster & more cost-effective suitable for casual conversations, text analysis, summarisation, and document-based queries and responses..
Web Hosting
The WP Engine platform equips businesses with a suite of site building and management tools to enable enterprise-level performance for WordPress & Woocommerce websites.
Get 4 months free on shared hosting plans with code wpe4free.
WordPress hosting run by the original founders of UK hosting brands Tsohost and Vidahost, the main reasons customers use Stablepoint is the fact that they trust them with their WordPress websites and first line support has the technical experience to help with and understand complex issues.
Web Design
Figma is a web-based graphics editing and user interface design app. You can use it to do all kinds of graphic design work from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts, and everything in between.
Web Development
WordPress, built on PHP and MySQL, and licensed under GPLv2. is website software designed for everyone, emphasising accessibility, performance, security, and ease of use and the platform of choice for over 39% of all websites across the web. The basic WordPress software is simple and predictable however it offers many powerful features for growth and success.
PhpStorm is an innovative, Java-based integrated development environment (IDE) engineered by JetBrains for PHP and web developers. It supports PHP 5.3 – PHP 8.2 & HTML5, CSS, JavaScript, and XML where support for these languages is handled via a range of plugins.
GitHub, Inc. is a platform and cloud-based service for software development and version control using Git, allowing developers to store and manage their code.
Sublime Text is a licensed text and source code editor available for Windows, macOS, and Linux. It natively supports many programming languages & markup languages. Users can customise it with themes and expand its functionality with a range of plugins.
WooCommerce is one of the leading e-commerce platforms in the world. It has more than 27% market share and powers almost 13% of all e-commerce sites on the internet. It is one of the easiest solutions for creating and managing e-Commerce websites on WordPress.
Stackable is a WordPress plugin that gives you custom WordPress blocks, designs, templates & advanced features like dynamic content, conditional display and many more helpful features to help you build better websites.
Powerful data capture by Gravity Forms. The most powerful solution for building custom forms and flows to connect with your users and expand your reach. All in WordPress. Create custom web forms to capture leads, collect payments, automate your workflows, and build your business online.
Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability.
Web Performance
MalCare is a comprehensive scanning and instantaneous cleanup and protection WordPress Security service. It constantly checks if a site is hacked and alerts you immediately. If you care about protecting your website, then you need a security solution like MalCare.
WP Rocket is my favourite WordPress caching plugin. The best part about using WP Rocket is that it proactively builds your WordPress cache in the background, so users are always served a cached version. It also makes it very easy to clear cache files with a single click.
Cloudflare is a global content delivery & caching network designed to make your website more secure, private, fast, and reliable. Cloudflare helps protect your site against brute-force attacks and threats.
GTMetrix is a website performance tool – created by GT.net – whose key objective is to analyse the performance of your website and provide you with a list of actionable recommendations to improve it.
SEO Services
Google Search Console is a web service by Google – Formerly Google Webmasters – which allows webmasters to check indexing status and optimise visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools.
Webmaster Tools is part of the Bing search engine which allows webmasters to add their websites to the index, see their site’s performance and data, take advantage of SEO tools and analyse insights to improve their page rankings on the search results.
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data & auditing for common SEO issues.
BrightLocal is a dedicated local SEO platform. Its powerful local SEO toolset & reporting capabilities allow consultants, agencies & brands improve local rankings, generate more traffic & leads from local search, and manage reviews & online reputation.
SE Ranking is a single, tool-packed platform that enables you to perform all of the integral SEO tasks like keyword research, competitive analysis, rank tracking, website audit, backlink checks etc
NeuralText is an SEO assistant & gen-AI writing assistant for content briefs, creation and optimisation.
Rytr Is an gen-AI writing assistant that helps you automatically write content.
PPC Management
Google Ads is based on a bidding system, where you, as the advertiser, select a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE. CPC, or cost-per-click, is the amount you pay for each click on your ad.
Google Ads Creative Studio is a creative management platform designed for creative teams. You can use it to build ads, manage creative assets, and share them with media teams. The tool is freely provided by Google and makes it easier for advertisers to create, edit, and customise their visuals for Display and Video ads.
Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want.
Social Advertising
LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B companies to build leads, online recognition, share content, and more.
Meta Business Suite and Meta ads build lasting connections with customers via Facebook ads, Instagram ads, and ads clicking to WhatsApp and Messenger. You can start, stop and pause your ads at any time, so you’re always in control. Meta Ads Manager is your starting point for running ads, an all-in-one tool for creating ads, managing when and where they’ll run & tracking how well your campaigns are performing towards your goals.
X Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility.
Social Marketing
Buffer is a software application for the web & mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to all the major social channels & analyse their results.
Canva is an online design tool that offers users the opportunity to create professional-looking posters, slideshows, images, event flyers, resumes, cards, certificates, infographics, and other media.
Email Marketing
ConvertKit empowers creators to build their business around their audience using intuitive tools for email marketing automations, newsletters, landing pages, and digital product sales. It’s used by over 550,000 successful creators reaching 613 million fans and followers.
Klaviyo is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts..
Digital Outreach
Sales Navigator is a prospecting and sales insights tool using the LinkedIn network to allow businesses to find the right people and companies for the most relevant prospects and uncover real-time sales updates on all accounts and leads..
Streak is a fully embedded workflow (CRM) and productivity software in Gmail, and empowers you to manage all your work right in your inbox. Streak often replaces entire CRMs, and also provides a suite of email power tools like email-tracking.
Wappalyzer is a technology profiler and lead data provider offering sales and marketing teams technographic insights and tools for lead generation, market analysis and competitor research..
PhantomBuster is a cloud-based data extraction software designed to help businesses automate sales and marketing processes. The application allows users to save all data in the cloud in CSV and JSON formats.
Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. It’s used by 3,000,000+ professionals and chosen by leading companies..
Yesware is a sales productivity platform with over 800,000 users, including companies like Acquia, Groupon, Zendesk and Square.
Web Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Cloudflare Web Analytics provides free, privacy-first analytics without changing your DNS or using Cloudflare’s proxy. View your website’s page views and visits.
This page contains some affiliate links. If you purchase software through one of those links I will receive a small commission at no additional cost to you.
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Web Design & Development
‘Building high performance, search-optimised, block-based websites & ecommerce stores on 50:25:25 payment terms – supporting and marketing websites for a fixed monthly investment.’
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Digital Outreach
‘Digital outreach – the proactive & strategic use of B2B research, sales intelligence & email outreach tools to connect with your targeted audience(s) for a fixed monthly investment.’
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Website Analytics
‘Many businesses have no idea how people seek them out, what platforms they visit & from where. Website analytics & marketing toolsets exist to track & measure these activities.’