Extensive keyword research will be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume & intent associated with the keywords selected for the web pages being built out. This is a critical element of the overall design process and allows the future ability to build out 'story-lines' via community driven SEO content around the foundational content bring created now.
The next step is to build out a sitemap to ensure your user needs are understood. This is critical to perfecting your website structure. Once the products/services you offer are understood and the necessary keyword research undertaken, your most important content pages can then be structured and set out to make it the most accessible and easy to find. This is achieved by organising your content into hierarchical relationships with generalised pages linking to specific detailed pages allowing both visitors and web crawlers to easily understand how to use and navigate your website.
With the sitemap built out, finalised & signed off, work can then start on planning and creating your website content. Via SEO driven research, templates will be generated for each web page offering guided instruction on how best to complete these. Alongside text - image selection is undertaken at this stage so that during the final build stage, content/image page formatting/optimisation can be undertaken etc.
Once the content creation & image selection process is 100% complete and adopting the previously finalised & signed off sitemap, an initial mock-up design will be created to ensure you are happy with the proposed website layout and navigation. Login details will be provided for you to privately view your website mock-up, however it will remain inaccessible to others.
BUILD - TEST - PUBLISH
Your website will now be built out with any requested changes to the original mock-up and functionality tested for responsive mobile design, site speed, contact forms, links and any additional elements in advance of agreeing a 'go live' date with you. This will typically fall over a weekend but can happen at any time you want. Once the website is live you will be notified via an email & phone call..
Monthly website management consisting of essential software updates as they arise during the month, daily website backups, developer licence usage, site security checks, regular speed test checks, up-time monitoring and internal link monitoring...
Offering the highest ROI (Return on Investment) over other digital marketing channels, getting your competitive keywords ranked on the major search engines is the single most important digital investment your business can make..
Any business that makes in-person contact with customers during specific hours needs a Google My Business account and profile to help take control of branded search results on Google and assist the overall digital marketing process. Requiring regular monthly attention - the platform has now developed to such an extent that a managed service is the preferred route for many businesses.
HOW FAST IS YOUR WEBSITE?
A fast-loading website is critical for effective SEO and the overall user experience (UX). I will complete a FREE no obligation website speed test and email the results to everyone who joins my email list with a verified business email address.