Web-based software tools that I use to manage marketing, sales, operations, productivity and other areas of running and growing a business more effectively.
ChatGPT Pro is the AI assistant I use for research, analysis, writing, coding and solving a wide range of business and technical problems. It provides access to OpenAI’s advanced AI models and tools, making it useful for developing ideas, working with information, creating content and supporting practical digital work across different areas of a business.
Claude Max is the AI assistant I use for research, analysis, writing, coding and working through more complex business and technical problems. It provides access to Anthropic’s Claude models and is particularly useful for working with substantial amounts of information, developing ideas and supporting detailed knowledge work across a wide range of digital projects.
BrightLocal is the local SEO platform I use to manage and improve the online visibility of local businesses. It provides tools for local search tracking, Google Business Profile auditing, citation management and reputation monitoring, helping me understand how businesses appear in local search and identify opportunities to strengthen their local presence.
SE Ranking is the SEO platform I use to track search visibility, monitor keyword rankings and analyse website performance against competitors. It provides tools for rank tracking, website audits, backlink analysis and competitor research, helping me identify search opportunities, measure progress and make more informed decisions about ongoing SEO activity.
seranking.com
SpyFu is the competitor research platform I use to analyse how other businesses approach SEO and paid search. It provides insight into competitor keywords, rankings, advertising activity and search strategies, helping me identify opportunities, understand the competitive landscape and make better-informed decisions about organic and paid search activity.
Surfer SEO is the content optimisation platform I use to research, plan and improve content for organic search. It provides data-driven guidance around topics, keywords, content structure and competing pages, helping me create and refine content that better matches search intent and has a stronger foundation for search visibility.
