Web-based software tools that I use to manage marketing, sales, operations, productivity and other areas of running and growing a business more effectively.
ChatGPT Pro is the AI assistant I use for research, analysis, writing, coding and solving a wide range of business and technical problems. It provides access to OpenAI’s advanced AI models and tools, making it useful for developing ideas, working with information, creating content and supporting practical digital work across different areas of a business.
Claude Max is the AI assistant I use for research, analysis, writing, coding and working through more complex business and technical problems. It provides access to Anthropic’s Claude models and is particularly useful for working with substantial amounts of information, developing ideas and supporting detailed knowledge work across a wide range of digital projects.
SE Ranking is used to track search visibility, monitor rankings and analyse website performance against competitors. It provides tools for rank tracking, website audits, GBP auditing, citation management, reputation monitoring, backlink analysis and competitor research, helping me identify search opportunities, measure progress and make more informed decisions about ongoing SEO and AI search activity.
seranking.com
Surfer SEO is the content optimisation platform I use to research, plan and improve content for organic search. It provides data-driven guidance around topics, keywords, content structure and competing pages, helping me create and refine content that better matches search intent and has a stronger foundation for search visibility.








