Website analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage. It’s not just a process for measuring web traffic but can be used as a tool for business and market research to assess and improve the website effectiveness.
Many SMEs have no idea how people seek them out, what platforms they visit and from where. It’s a known fact that visitors go everywhere and website analytics & marketing toolsets exist to track and measure these activities.
Data analytics is a broad term that encompasses many diverse types of data analysis. Any type of information can be subjected to data analytics techniques to get insight that can be used to improve things.
Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information. This information can then be used to optimise processes to increase the overall efficiency of a business or system.
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Web Design & Development
‘Building, supporting & marketing high performance, search-optimised, block-based websites & ecommerce stores.’
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‘Digital outreach – the proactive & strategic use of B2B research, sales intelligence & email outreach tools to connect with your targeted audience(s).’