Website Analytics
Website analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage. It’s not just a process for measuring web traffic but can be used as a tool for business and market research to assess and improve the website effectiveness.
Many businesses have no idea how people seek them out, what platforms they visit and from where. It’s a known fact that visitors go everywhere and website analytics & marketing toolsets exist to track and measure these activities.
Data Analytics
Data analytics is a broad term that encompasses many diverse types of data analysis. Any type of information can now be subjected to the latest data analytics & A.I. techniques to obtain insight & improvement.
Data analytics & A.I. techniques can reveal trends and metrics that would otherwise be lost in the mass of information. This information can then be used to optimise processes to increase the overall efficiency of a business or system.
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Performance Web Design
‘Building, supporting & marketing high performance, search-optimised, block-based websites.’
Digital Marketing
‘Carrying out essential SEO & digital marketing services to get a business’s profile, digital assets & most important web pages favourably visible across every digital platform of relevance..’
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Digital Outreach
‘Digital outreach – the proactive & strategic use of B2B research, sales intelligence & email outreach tools to connect with your targeted audience(s).’