Your website is your #1 employee.
Please understand the value of your website. It’s your #1 employee & the final destination for most of your online marketing efforts.
Extensive keyword research should be undertaken to ensure the products and/or services you offer are appropriately named in such a way that represents exactly what people are searching for online i.e. there is volume & intent associated with the keywords selected for the content/product pages being built out. This is a critical element of the overall design process and allows the future ability to build out ‘topic-clusters’ via community driven SEO content around the foundational content being created now.
The next step is to build out a sitemap to ensure your user needs are understood. This is critical to perfecting your website structure. Once the products/services you offer are understood and the necessary keyword research undertaken, your most important content/product pages can then be structured and set out to make it the most accessible and easy to find. This is achieved by organising your content/products into hierarchical relationships with generalised pages linking to specific detailed pages allowing both visitors and web crawlers to easily understand how to use and navigate your website.
With the sitemap built out & finalised, work should then start on planning and creating your website content. Via SEO driven research, templates should be generated for each content/product page offering guided instruction on how best to complete these. Alongside text – image selection is undertaken at this stage so that during the final build stage, content/product/image page formatting/optimisation can be undertaken etc.
Your web presence requires integration with software supporting CRO (conversion rate optimisation), UX (User Experience), Page Speed Insights, Web Caching, CDN (content delivery network) access, Hardened Security, Technical SEO, Email Marketing, Social Media and Web Analytics.
Once the content/product creation & image selection process is 100% complete and adopting the previously finalised sitemap, an initial offline mock-up design should be created to ensure you are happy with the proposed website layout and navigation.
BUILD – TEST – PUBLISH
Your website should now be built out with any changes to the original mock-up and functionality tested for responsive mobile design, site speed, core web vitals, contact forms, links and any additional elements in advance of agreeing a ‘go live’ date.
Ongoing support is necessary consisting of essential software updates as they arise during the month, daily website backups, developer licence usage, site security checks, regular speed test checks, up-time monitoring and internal link monitoring. Technical support for Domain/DNS/Nominet management, security issues, plugin support and website migrations, fixes, adds, moves & changes is also required on an ad hoc basis.