Strategy Articles

Woman working with digital marketing tools

The Rise of the Digital PA and the One-Person AI Business

09.08.2026

Agent technology is often described using dramatic language, but the rise of the digital PA and the one person AI business is really…

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Woman working with digital marketing tools

The Future Competitive Advantage Is Cross-Functional SME Expertise

09.08.2026

At first, using AI well creates an advantage. A marketer who understands AI can work faster, automate repetitive tasks and provide more capable…

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Why the Future SME Stack Will Be Best of Breed, Not One Giant AI Platform

07.08.2026

The idea of managing an SME’s entire sales and marketing operation through a single platform is understandably attractive. For SME marketers and business…

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AI Workflow to Business Integration

AI Adoption and the Slowness of People

06.04.2026

There is a great deal of noise around AI right now. Some of it is justified. Large language models are genuinely impressive. They…

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